A group of employees in south-east China have been publicly shamed by their boss for failing to meet their sales targets.

It was reported that 30 male workers stripped down to their boxers and parading around the streets of Jiangmen city on October 1, much to the surprise of nearby residents.

They were sales associates of a gym and had failed to reach the expected profit, according to Chinese media. Thirty workers forced to walk in only underwear after poor sales.

The scantily clad men were forced to do the walk of shame for failing to meet their sales quotas, according to video news site Pear.

Dressed only in their underwear, the embarrassed men were filmed briskly walking in a straight line on the street.